Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online.
What local businesses need most to improve traffic to their websites or through their doors is visibility on what’s known as the ‘local pack’ or ‘3-pack’. This is the block of three business listings that appear below the map in the results displayed after a Google search with local intent.
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